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ABBOTT
Industry
Healthcare
Category
Media
The Inspired Interns
For many college students, an Abbott Laboratories internship is a first step toward leaving their mark on the world. However, it's an opportunity too many prospective interns miss due to lack of awareness. As the creative lead, I challenged myself and team to refresh the design and narrative approach used in previous Abbott produced videos, and instead uncover honest perspectives Gen Z students will find relatable.
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