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ABBOTT
Industry
Healthcare
Category
Media
The Inspired Interns
The Ask
An Abbott internship can be the first step to discovering life's potential, something the brand wanted to communicate to interns hoping to leave their impact on the world. Their stories, however, needed to make sense of and highlight the work by Abbott Laboratories to improve the health of tomorrow.
The Work
Elevate what seemed like a simple and unremarkable story by using an innovative design approach and giving a platform to the students who had gone through the Abbott internship experience. As one of the largest medical suppliers in the U.S., we chose an unexpected approach that brought a youthful freshness to the storytelling.
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