Energy, Oil, and Gas
Campaign, Social, UX
Point of Purchase/Out of Home
Strict brand parameters tested my ability to provide my team of creatives with clear directions and allowed them to flex their critical thinking skills across the creative process. Taking legal-sounding language from an energy brand's perspective and making it digestible, sensible, and engaging resulted in a POP/OOH campaign that lived on billboards and at stations across Canada.
Written in the voice of Chevron's car characters, both radio spot tells a familiar and relatable narrative of scenarios that lead drivers to the pump. In the messaging, I looked for simple reasons drivers should continue past other stations to Chevron.