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Welcome Extraordinaire

Moët & Chandon launched its platform "Welcome Extraordinaire" hoping to fuel brand desirability among NBA fans. While these high-achieving, multicultural fans grew up watching the NBA and living out their dreams, they rarely take time to embrace a moment. As the leading creative, heading up a team of ideators, I wanted to develop a narrative celebrating community and moments that often go overlooked. Moët & Chandon is a brand of glitz and glam, and even our "small" wins deserve a bit of pomp. Or as we began saying in our ideations, "Even our small wins deserve some over-exaggeration." We found an ideal partner in Don C (Creative Director of the Chicago Bulls) and celebrating his season of extraordinary moments took us from his hometown of Chicago, Illinois to the verdant vineyards of Épernay, France.

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