MTN DEW (HBCU)

A staggering 80% of Black youths play video games, yet only 1 in 15 gamers and content creators are Black. The emergence of esports in course curriculums at HBCUs was perfect timing and too good an opportunity to pass on. Along with a pitch competition for emerging HBCU entrepreneurs, I led a creative team that developed an HBCU gaming tournament with the largest prize pool to date. Media, HBCUs, and the gaming community celebrated MTN DEW's Real Change Challenge as a proactive step toward leveling the playing field and increasing representation across gaming.