STELLANTIS

Support within the Black community means everything. It drives culture, and fuels success, ambition, and achievement. Bottling up that sentiment and packaging it nicely to support Stellantis's Powered By Diversity Juneteenth celebration was a rare opportunity. After conducting interviews, and ideating with my team of creatives, I felt inspired. But as the storyboards for this amazing vehicle took form, something was missing—each designer's work and hope to inspire future generations and bring more inclusivity to the automotive industry. I brought my team together to discuss how we can properly represent that desire. Our execution led to the brand releasing an internal video meant for a company celebration to the general market.