DRIP DROP

GOTTA HAVE MY DRIP

The Ask

Refresh Drip Drop using creative content pieces aimed at building brand recognition, SKU awareness, and increasing market share. Emphasize new flavors, taste appeal, ease of use, and the crucial role of Drip Drop in hydrating everyday consumers, not just those with athletic pursuits.

The Work
Developing and using music to re-intro the brand was a first step in setting Drip Drop apart from competitors and building recognition among consumers. We followed with a variety of content touching on the fast hydration benefits/ease of use of the product, the mission-driven founding of Drip Drop, and an influencer piece with Peloton Instructor Kristen Furguson. Combined, they support the brand narrative reflecting people united by their passions, driven by purpose, and fueled by the product. Seamless transitions, artful tracking shots, and atmospheric sound design emphasize Drip Drop's role in fueling those with everyday pursuits and in need of unstoppable hydration.