BECAUSE MERIDIAN CARES
Mental health and the increasing mortality rate among pregnant young mothers in Black and Hispanic communities are disturbing trends. We begin addressing this problem by providing families access to affordable care.
After a thorough analysis of Meridian's brand characteristics, market positioning, and distinctive selling points, we developed a general and Hispanic market campaign positioning them as the solution to issues of access and quality healthcare. Our copy strategy made consumers a part of the messaging, allowing them to think and question issues related to their healthcare services.