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STARRY
Industry
Beverage
Category
Media
3 > 2 Mocumentary
The Ask
Develop irreverent and disruptive creative in the highly competitive realm of hoops culture and professional basketball that stimulates engagement, connects with Gen Z, and reinforces Starry's role as the official beverage partner of the NBA.
The Work
In its debut NBA partnership, Starry ignited the Gen Z debate of dunks vs. threes with the "3>2" campaign. This irreverent take on the 3-point shot connected with global basketball enthusiasts, starring NIL athlete Angel Reese and coinciding with Jamal Murray's NBA championship win.
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